Earlier on 25 June, HUL had introduced dropping the phrase ‘honest’ from its fashionable skincare model ‘Fair & Lovely’, citing its imaginative and prescient to undertake a holistic method to magnificence.
New Delhi: FMCG main HUL on Thursday stated it has rebranded its fashionable skincare model ‘Fair & Lovely’ as ‘Glow & Lovely’ after dropping the phrase ‘honest’ in its identify.
According to the corporate, it’s taking a extra inclusive imaginative and prescient of constructive magnificence whereas introducing ‘Glow & Lovely’ — the brand new identify for the model.
Meanwhile, the lads’s vary of its merchandise will probably be known as ‘Glow & Handsome’, Hindustan Unilever Ltd (HUL) stated in a press release.
“Over the next few months, Glow & Lovely will be on the shelves, and future innovations will deliver on this new proposition,” stated HUL in a press release.
Earlier on 25 June, HUL had introduced dropping the phrase ‘honest’ from its fashionable skincare model ‘Fair & Lovely’, citing its imaginative and prescient to undertake a holistic method to magnificence. The firm had attributed the transfer to its rebranding train and stated it could search regulatory approvals.
As a part of the rebranding, HUL can even be saying a brand new identify for the ‘Fair & Lovely Foundation’, arrange in 2003 to supply scholarships to ladies to assist them pursue their schooling, the assertion had stated.
HUL, a subsidiary of British-Dutch multinational firm Unilever PLC, had approached the Controller General of Patent Design and Trademark to get the identify ‘Glow & Lovely” registered.
Several beauty manufacturers have been beneath the scanner over their merchandise that promote pores and skin equity for stereotyping racial varieties, which intensified additional within the wake of ‘Black Lives Matter’ motion within the US.
Recently the US healthcare and FMCG big Johnson & Johnson (J&J) has stopped the sale of its skin-whitening lotions globally, together with India.
French private care maker the L’Oréal Group additionally final week stated it’s going to drop phrases comparable to “white/whitening, fair/fairness, light/lightening” from all its skincare merchandise.
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