The German company acquired Reebok for $3.8 billion in 2006.

Adidas AG is trying to promote its Reebok model earlier than March 2021, Manager Magazin reported, with out saying the place it received the data.

The German sports activities attire firm has an inner staff targeted on the deal and has signed confidentiality agreements on the matter, the article mentioned.

A spokeswoman for Adidas, reached by Bloomberg News, mentioned the corporate doesn’t touch upon market rumors.

Interested events embody VF Corp., which owns the Timberland and North Face manufacturers, in addition to China’s Anta International Group Holdings, Manager Magazin mentioned.

While Adidas Chief Executive Officer Kasper Rorsted had hoped for about 2 billion euros ($2.four billion) from promoting Reebok earlier than the pandemic, he would now be content material with lower than that quantity, the journal mentioned.

The German firm acquired Reebok for $3.eight billion in 2006.

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